As a past business teacher of Entrepreneurship as a subject I never thought in my wildest dreams that I will live to see the very core characteristics of being a successful entrepreneur unfold right before my very eyes in my Facebook newsfeed. Two of those "the possession of the go-getter attitude" and "salvaging a business opportunity out of a disaster" have shown 4th Dimension Music Producer Mr. Lester Iroha in a whole new light setting his entrepreneurial spirit on fire.
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For this feature I did not see the need to obtain any information from this entrepreneur since I have witnessed all of the drama relating to this article played out live on Facebook. I am amazed at how swiftly Mr. Iroha was to able to initiate a business from a situation that seemed to have been designed by a caller who called into the Hot 97 radio station 2 weeks ago in his home country Saint Vincent and the Grenadines in an effort to try and dim the bright light that seemed to have been radiating in recent years from his renown catch phrase and tagline "YO LESTER".
SHOP ONLINE BY CLICKING HERE ==>
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The drama surrounding the "YO LESTER" catch phrase began to unfold on social media via a Facebook post made by Mr. Iroha as can can be seen by the screenshot below:
This post has elicited feedback from his fan base sizeable who all weighed in by giving their two cents on the issue. Many of the fans were of the strong opinion that this "petty" issue was staged to cause distractions for Mr. Iroha's and his production team as the national competitions draw nigh. "PEOPLE DON'T STONE GREEN MANGO" (Lennox Bowman via Facebook comment). Did Lester catch on to the plot in time to salvage a business brand from this impending distraction? The proverb "out of evil comes good" took on a whole new shade of meaning when Mr. Iroha turned his catch phrase into a t-shirt line immediately after his sit-down interview with Hot 97 SVG.
MR. IROHA'S INTERVIEW ON HOT 97 SVG LATER THAT DAY
There was an interview that was scheduled in the afternoon on "The Afternoon Kickout" show with Lester prior to the incident early in the morning that sparked the drama between Hot 97 SVG, the caller, and Lester. The purpose of this interview was for him to release music from one of his rhythms. However when he took to the airwaves he used the opportunity to address the "YO LESTER" issue which seemed to have been the ELEPHANT IN THE ROOM.
Mr. Iroha cleared the air by maintaining the fact that he has no part to play in the reason why some of the artists whom he produced herald the catch phrase "YO LESTER" in the intro. segment of their songs. "After working with these artist for years they have come to appreciate my hard work and feel the need to include "YO LESTER" in their songs out of respect for my hard word and dedication to them. I do not tell them to say it. After it became an issue I said to one of them, YOU KNOW WHAT FOR SPITE SAY IT THREE TIMES 'TIL THEY TIRED HEARING IT. That was the only time I told them to say it.
That was suppose to be one time vengeance for being wrongfully accused of something I did not initiate."
Enough with the historical account of how the "YO LESTER' T-SHIRT line came into existence and let 's turn our attention on the main reason why you clicked this link on Facebook to see what this article is all about! Shall we?
"Yo Lester" t-shirt is available to all generations from the babies to adult. They can be had in all sizes and colours, both online (for those persons living outside of SVG) and for those currently living in Saint Vincent and the Grenadines.
FAVOURITE COLOURS
If you currently live in SVG and you are interested in purchasing a "Yo Lester T-shirt you can CONTACT the proprietor Lester Iroha on Facebook by clicking the following links to send him a message:
4th Dimension is a fairly young Music Production Studio in New Montrose, Kingstown, St. Vincent and the Grenadines. It specialises in soca production but from time to time deviates into other music genres such as Calypso, Reggae, Rap, Hip-Hop, RnB, and Dancehall.
Lester Iroha: Producer, Executive Manager
Cecil Iroha: Sound Engineer
Kemuel Stapleton: Singer/Songwriter/Producer
RECORD LABEL: 4th Dimension Productions
EMAIL: 4thdimension.production@gmail.com
CUSTOMER ENDORSEMENT
"Yo Lester I am the most gorgeous GOD-DAUGHTER you have in the world. I am wearing my t-shirt proudly. I am team #YoLester"
STRAIGHT OUT AH NEW YORK
"look what I got #YoLester," says this happy customer residing in New York who recently received her t-shirt.
THE VARIOUS DIMENSIONS OF LESTER IROHA
As I get to know Lester a lil better I begin to understand why he chose that name for his company because he is definitely multi-dimensional. A civil servant in Saint Vincent and the Grenadines, he performs various accounting tasks at the Lands & Surveys Department. He assumes the responsibility of Executive Manager and Producer at his 4th Dimension Productions. "Yo Lester" t-shirt has expanded his base and will certainly open up new entrepreneurial opportunities for him and his company.
THE SUPPORT FROM HIS FAMILY
Mr. Iroha continues to receive full support from those whom he loves. His beautiful and intelligent mother Mrs. Brenda Mc Intosh-Iroha has been his NUMBER ONE FAN & CHEERLEADER in all of his life's goals. A single parent who was left with no other choice but to raise her daughter (the oldest), Lester, and her youngest son Cecil Iroha alone after death has unfortunately whisked away her dear husband Mr. Iroha from the family in 1989 in Nigeria. In 1991 she moved back to her homeland Saint Vincent and the Grenadines with her family and lived in New Montrose, SVG from since that time. The fact that her children turned out to be so well mannered and successful is indicative of the fact that she has done a marvellous job raising them. His younger brother Cecil Iroha is always at his side showering him with love and support every step of the way. They are truly a role model of how family ought to treat one another. Quite an admirable trait! Don't you think?
OUTSTANDING ACHIEVEMENTS MUSICALLY
Various songs which 4th Dimension Productions produced have won significant titles and accolades in St. Vincent and the Grenadines. These include ROAD MARCH, SOCA MONARCH, RAGA SOCA MONARCH, and SVG AMP AWARDS.
2016 SOCA MONARCH & SOCA MONARCH
SVG AMP AWARD 2015: PRODUCER OF THE YEAR
The acclaimed Music Producer who is hailed as one of the very best in the music production business in SVG has been credited with an SVG AMP awards in 2015 for "MUSIC PRODUCER OF THE YEAR".
THE FACE BEHIND THE BRAND!
From my brief encounter with Mr. Iroha my observant mind could not escape several elements about his character. He seems quite family oriented, humble, caring, understanding, respectful, and business savvy . God has blessed me with the opportunity of working with him musically for the REMIX of one of the songs for my upcoming GOSPEL ALBUM "Shake Down Satan's Kingdom" and I am extremely satisfied with both the end product and his excellent work ethics. For this cause I endorse this "Yo Lester" brand.
Congratulations to Mr. Iroha and his family for achieving this important milestone in the fashion arena of entrepreneurship. May God continue to bless your business from day to day.
EXCITEMENT GENERATED ON FACEBOOK ABOUT THE BRAND!
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